FirstService Residential launches its “Live Your Best Life” campaign to highlight the benefits of resort-style living at home


Hollywood, Fla. (September 8, 2022) – FirstService Residential, the leader in residential property management, announced today a new initiative to help board members introduce or elevate lifestyle and amenity offerings in condo and community associations. The company launched its “Live Your Best Life” campaign, underscoring how high-quality lifestyle programming and amenities can heighten the property value of their homes and associations, as well as the wellness and happiness of the residents who live there.

“Resort-style living offers clear advantages for quality of life, elevated resident experience and increased resident engagement,” said Landy F. Labadie, vice president of Community Solutions at FirstService Residential. “Just as important, it increases property values and can lead to revenue-generating opportunities. And that can stabilize or even reduce HOA fees through partnerships and programming opportunities.”

The resort-style living trend started gaining momentum in the 1990s when several luxury hotel brands began offering on-site residences. Mirroring the hotel industry, the movement is now on the rise among various communities and homeowners – from retirees seeking social connection and activities to remote workers and families eager for convenient amenities.

As part of this initiative, FirstService Residential’s Community Solutions team will partner with residential developers and condominium and HOA boards of directors to transform their vision into high-quality programs, services and amenities that support resort-style living, solidify the property’s reputation and create additional revenue opportunities.

Luxury amenity trends and experiences include golf and racquet sports programs, food and beverage options, spa and wellness, unique events customized for community residents, concierge services, kids’ clubs and splash pads, pet programs and innovative technology options, among other exclusive services. Additionally, FirstService Residential will curate local partnerships to bring the fabric of the community to the properties it manages, from special membership pricing at local gyms and museums to private events at top restaurants.

“We call it ‘Live Your Best Life’ because it’s all about sparking emotions and impacting residential harmony through ambiance, technology and exceptional hospitality services,” explained Labadie, a seasoned hospitality expert who has held key roles in all facets of lifestyle operations. “That’s what drives demand and elevates the value of your property and your brand.”  

Community association leaders and homeowners can learn more about resort-style living and FirstService Residential’s Community Solutions by watching the Live Your Best Life video at


About FirstService Residential
FirstService Residential is North America’s property management leader, partnering with more than 8,600 communities across the U.S. and Canada, including low-, mid-, and high-rise condominiums and cooperatives; single-family communities; master-planned, lifestyle and active adult communities; and mixed-use and rental properties. HOAs, community associations, condos and strata corporations rely on their extensive experience, resources, and local expertise to maximize property values and enhance their residents’ lifestyles. Dedicated to making a difference, every day, FirstService Residential goes above and beyond to deliver exceptional service.
FirstService Residential is a subsidiary of FirstService Corporation (FSV), a North American leader in the property services sector. For more information, visit

Sep 08, 2022